Whether you're about to launch your program or are trying to sustain engagement post-launch, a SoapBox communications plan is essential to your success.
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These are the building blocks to your successful SoapBox communications plan:
1. Organization-led communications: What internal communications channels can you leverage to regularly remind people about SoapBox? Try to use at least 3 channels. E.g. employee intranet, recurring all-staff meetings, company newsletters.
2 SoapBox notifications: SoapBox will send your employees and leaders notifications based on their activity. E.g. whenever a leader gives feedback, everyone who collaborated on that input will be notified.
3 Peer Champions: Enlist your most influential employees to spread the word about SoapBox organically. Encourage them to help others build the habits of sharing their thoughts on SoapBox and checking back often for new inputs to collaborate on.
4 Rewards and recognition: Your employees deserve to be recognized for their contributions and collaboration on SoapBox, and recognizing them on a regular basis will encourage others to get involved.
This can be as simple as recognizing the top contributors and leaders or showcasing the most active and impactful conversations (and those who contributed to them) at a recurring staff meeting or in a monthly all-staff email from the CEO.
Rewards, on the other hand, should only be given out for one-time actions - things that don't need to be repeated to sustain engagement. E.g. you might reward the first team that gets to 100% adoption! But if you want to promote sustained engagement, stick with recognition.
See attached for our Communications Best Practices powerpoint deck.